Goals : State your short & long term goals. Give an example or two of the type of company you’d like to work at post-MBA as well as the role you hope to interview for.
Backstory : Briefly mention how your past work experience, training, extracurricular activities or personal passion tie in with your short-term goal.
Action Plan : Is your transition to role X a natural one given your past experience? For most people the answer is: not completely. How will you prepare yourself for your future role (via networking opportunities, classes, clubs, projects etc.)?
Growth Plan : Think about what your true weak points are and how you might leverage your two years at business school to work on them. Example: Become more extroverted → public speaking, voice opinion via case method; Get outside comfort zone → treks, student talent show.
Cultural : What about Kellogg really resonates with you? What excites you? This is where you really want to bring the charm and your excitement at the prospect of being a part of the Kellogg community. Mention one thing you might gain and one thing you might contribute.
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