Sausseur essays

Saussure followed that if we are able to recognise things through mental representations, then the brain also has to recognise words we hear via mental representations, in conjunction with distinguishing what the words mean via representations. From this, Saussure goes on to make the sign the unity of sound-image and concept. Thus like Aristotle he seems to think that there are mental facts (concepts). He does not believe however of the sound as a sign of those concepts, rather that the sound that travels due to the physical disturbance in the air (is associated with a mental representation of the sound) the sound-image.

Critics of Saussure often note but rarely explicate the implications of his position that signs are themselves arbitrary ascriptions. In other words, there is no inherent reason that the leafy shade-bearer should be called “tree” rather than “spoon.” Nor is there any intrinsic prohibition against one person calling it “tree” while another calls it “arbor.” The only basis for the ascription is to be found in the conventionalization of one term over another. The term “spoon” would serve equally well as “tree” given a consensus among the users of the language that the substitution were in order. Onomatopoeia would be an obvious exception to the general principle of arbitrary ascription; to call a dog a “bow-wow” does indicate a substantive link between the sound image and the concept to which it refers. Nevertheless, the very fact that these word formations are not the staples of a...

To explain the relationship between semiotics and communication studies , communication is defined as the process of transferring data and-or meaning from a source to a receiver. Hence, communication theorists construct models based on codes, media, and contexts to explain the biology , psychology , and mechanics involved. Both disciplines recognize that the technical process cannot be separated from the fact that the receiver must decode the data, ., be able to distinguish the data as salient , and make meaning out of it. This implies that there is a necessary overlap between semiotics and communication. Indeed, many of the concepts are shared, although in each field the emphasis is different. In Messages and Meanings: An Introduction to Semiotics , Marcel Danesi (1994) suggested that semioticians' priorities were to study signification first, and communication second. A more extreme view is offered by Jean-Jacques Nattiez (1987; trans. 1990: 16), who, as a musicologist , considered the theoretical study of communication irrelevant to his application of semiotics.

Sausseur essays

sausseur essays

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