World makers, social network makers, ask one question first: How can I do it? Zuckerberg solved that one in about three weeks. The other question, the ethical question, he came to later: Why? Why Facebook? Why this format? Why do it like that? Why not do it another way? The striking thing about the real Zuckerberg, in video and in print, is the relative banality of his ideas concerning the “Why” of Facebook. He uses the word “connect” as believers use the word “Jesus,” as if it were sacred in and of itself: “So the idea is really that, um, the site helps everyone connect with people and share information with the people they want to stay connected with….” Connection is the goal. The quality of that connection, the quality of the information that passes through it, the quality of the relationship that connection permits—none of this is important. That a lot of social networking software explicitly encourages people to make weak, superficial connections with each other (as Malcolm Gladwell has recently argued 1 ), and that this might not be an entirely positive thing, seem to never have occurred to him.
Joel Duff is a professor of biology at The University of Akron. He earned his . in biology from Calvin College, and a . in botany from the University of Tennessee. He research focuses on understanding biological diversity by examining differences in DNA sequences and genome structure. He has worked on numerous plant and animals systems and has authored more than 40 research articles in science journals. He is an active writer and speaker exploring the intersection of science and Christian faith. He is a contributor to the book Grand Canyon: Monument to an Ancient Earth and blogger at Naturalis Historia ( thenaturalhistorian .com ). He is an avid nature photographer and enjoys exploring God’s creation with his wife and five children.