Not all KPI metrics are related directly to a company's cash flow. A business' success depends on more than its balance of cash and debt; it depends on its relationship to its customers and employees. Some common nonfinancial KPIs include measures of foot traffic YOY or month over month, employee turnover, the number of repeat customers versus new customers, and various quality metrics. The specific metrics a company tracks are dictated by its current aims and may change over time as the business evolves, achieves old goals and sets new ones.
The term Classical Marxism denotes the collection of socio-eco-political theories expounded by Karl Marx and Friedrich Engels. "Marxism", as Ernest Mandel remarked, "is always open, always critical, always self-critical". As such, Classical Marxism distinguishes between "Marxism" as broadly perceived and "what Marx believed", thus in 1883 Marx wrote to the French labour leader Jules Guesde and to Paul Lafargue (Marx's son-in-law) – both of whom claimed to represent Marxist principles – accusing them of "revolutionary phrase-mongering" and of denying the value of reformist struggle. From Marx's letter derives the paraphrase: "If that is Marxism, then I am not a Marxist".   American Marxist scholar Hal Draper responded to this comment by saying: "There are few thinkers in modern history whose thought has been so badly misrepresented, by Marxists and anti-Marxists alike".  On the other hand, the book Communism: The Great Misunderstanding argues that the source of such misrepresentations lies in ignoring the philosophy of Marxism, which is dialectical materialism. In large, this was due to the fact that The German Ideology , in which Marx and Engels developed this philosophy, did not find a publisher for almost one hundred years.
To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need . Innovation involves deliberate application of information , imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. In business , innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers. In a social context , innovation helps create new methods for alliance creation, joint venturing, flexible work hours, and creation of buyers' purchasing power . Innovations are divided into two broad categories: