Well, I’m paying attention and thank you for it. I don’t comment all the time but read (and have read) everything on your site. I’ve lost my writing ‘voice’ and I see that loss in writing cover letters also. My office recently hired a grant writer who has a 100% win rate. When I chatted with him about it, he said he works hard to make sure his writing voice is conversational and not fake. I always struggle with this because I feel like I should write in a different way with things like cover letters and grant writing. I see now that while the level of formality may change, my voice needs to remain the same.